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Asunto:[NewsLeader] Self-esteem and development; plus, Sex, Lies and Innovation: what R&D should the corporation be funding and branding?
Fecha:Martes, 10 de Agosto, 2004  18:04:36 (-0300)
Autor:Alfredo Behrens <abehrens @.........br>

 

NewsLeader in August brings you two significant issues: a) innovation, in or outside the corporation? b) Self-esteem and development

 

Technological innovation goes hand in hand with creativity, but how do you harness innovation in corporations and how to you retain the creativity within them? It may seem a far-fetched concern for the Latin American region; but it is not. Making the best use of the region's more scarce and expensive technological talent is paramount to stepping-up the people’s productivity.

 

The gist of the argument is this: radical innovation may best be left to small, talented and creative organizations; for large corporations have other talents which are useful for what the small organizations cannot do well. Brazil’s Votorantin may be doing that already. Successful branding experiences are recommending the same. Read more in the Management Insights of NewsLeader, a discussion based on the work of business strategists and marketing people.

 

 

 

Self-esteem and development   "Peruvians can" read the banner high in the Lima football stadium during the final for the America's Cup. Who had said "Peruvians could not" What was the purpose of that banner during a final match between Argentina and Brazil?  That is the issue.

 

Throughout Latin America self esteem runs at a low. Two decades of economic stagnation and the high inflation levels that followed a decade of military rule have left a sense of despair. Yet I argue that this sense of low-self esteem has deep historical roots that have found their way into the style of economic development and that have reinforced themselves in the region's institutions and the people's social behaviour.

 

  Others claim that the current low-ebb of self-esteem is only transient and show, sustaining their argument, high points of achievement in yesteryears, normally up to the fifties, a time of high commodity prices. If these arguments were right, Latin Americans may be prompted to wait out this phase of stagnation.

 

Yet if I were right, these societies need salient gestures of change. Banners such as the ones seen in the Lima stadium do help, but it is not enough. Placing a few white-collar crooks in jail- throughout Latin America - should help more to start putting the countries back on track; for an enhanced appreciation for the rule of law would reward honest work, unleashing creativity and stamping out deleterious rent-seeking behaviour. Read more in the Feature article below, in some Spanish. 

 

Henri Cartier-Bresson passed away this month and in the last few weeks you surely you were exposed to much of his great photographic art. NewsLeader chose to celebrate Cartier-Breson's life by bringing to the fore the work of another of his contemporaries, the also great Mexican photographer Manuel Alvarez Bravo. You will find five more pictures of Alvarez Bravo at Newsleader. The illustration in this message is MAB's "Frida Kahlo con bolle" undated.

 

 

 

Leadership you can wear
Alfredo Behrens
Editor: editor@newsleader.com.br
NewsLeader
São Paulo
Brazil
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tel: +55 11 38713363

 


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