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| Asunto: | [NewsLeader] November, issue # 3, on entrepreneurship, values and communication | | Fecha: | Sabado, 1 de Noviembre, 2003 21:54:04 (-0200) | | Autor: | Alfredo Behrens <abehrens @.........br>
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NewsLeader
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NewsLeader
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November,
2003 |
NewsLeader |
Issue
# 3 | |
Alfredo Behrens Editor
This is a
space for quick conversations on management and society. Our
interests gravitate around issues of leadership, management of
workteams, technology, creativity, emotional intelligence and most
issues which should be shared to shape a better world.
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This issue focuses
on the roles of entrepreneurship and leadership in
organizations.
The feature
article “Listening skills...” calls your attention to the role
of management’s receptiveness to suggestions, particularly in
less meritocratic societies.
In “Entrepreneurs
by default?” we respond to those that mistakenly believe that
Brazil’s workforce displays little inclination for
entrepreneurship.
The issue is
further explored in the interview with Anne Miller,
international consultant and earlier designer of the London
Business School’s Summer course on entrepreneurship.
What is the
importance of values in guiding entrepreneurship? Newsleader
is concerned with two possible deviations in our relatively
new societies. One that leads educated youngsters into
enterprising crime; and another which pushes a wedge between
the individual’s own values and those of the corporation which
he or she leads.
According to the
New
York Times Brazil is becoming a Cybercrime lab. This is
why Newsleader is sponsoring a First Software Job policy to IT
knowledgeable youngsters. See our advertisement below, calling
for IT outsourcing opportunities for Brazil.
Newsleader is also
supporting creative research on entrepreneurship at the
University of Queensland. There, Louise Earnshaw is
researching into the personality traits and attitudes that
differentiate “youth-at-risk” and entrepreneurs. Please
collaborate by answering her survey. Louise’s research may
lead to ways in which our societies will be able to generate
less delinquents and more entrepreneurs!
There is also the
possibility that corporation leaders may fail to be truthful
to themselves when leading. Please fill out Newsleader’s
own survey on this matter.
If after working
so hard for NewsLeader - and yourself - you feel the
urge to fly-out-of your-box; spend some time with yourself:
Google any poet, choose any poem of your liking, print it out
and paste it on your PC. It should help you to avoid Auden's
unimportant clerk syndrome!
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First Soft Job
It makes business sense and it should cost you
nothing.
Give us your software headaches and we will supervise the tired,
huddled software developers yearning for a First Software Job in
Brazil.
NewsLeader is structuring partnerships with Brazilian software
factories to offer outsourcing software development for the Americas,
Europe and Japan.
The difference?
We will see that a significant share of
the new employment goes to young lads at risk of becoming hackers.
Brazilian competence in software development, coupled with unemployment,
is turning the country into the World champion of World-class hackers,
posing a worldwide security threat (NYT, Oct
27-2003).
Shed even a small outsourcing project to
us and we will offer you some of the World’s most competent software
developers in your own time zone, in a peaceful region of the World, for
less than you pay developers elsewhere. Besides, you will be contributing
to social development in Brazil, and helping to strengthen your own
security at home.
NewsLeader recommends a new book, in
Portuguese:
"Emprendedorismo Corporativo" de Eduardo
Bom Angelo et alli. Editora Negócio, 2003, São Paulo, 205 páginas.
Esperamos poder oferecer uma resenha no próximo número.
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Listening skills and the
survival of the fittest
Alfredo Behrens
Specialization breeds isolation. It can be
deadly, both to the specialists as well as to the organizations that
employ them. Jack Welch’s GE almost bit the dust to dotcom newcomers such
as Ariba and Commerce One.
How could have the legendary Jack Welch
woken-up to the Internet potential only after he saw his family purchasing
online for Christmas, as late as in 1999?
GE’s Information Services (GEIS) did lead
in pre-Internet EDI transactions; catering to about 100,000 companies. But
the specialist GEIS had a skewed view of the Internet potential. Locked
into prevailing (EDI) technology, GEIS - still mainframe bound - saw the
Internet as a cheap alternative for those who were not large enough to
operate in the EDI system. GEIS at first even offered Internet solutions
to hook the minnows on to the EDI fading World. By 1997 it was clear even
to GEIS that EDI was doomed, but GEIS failed to communicate it effectively
to the conglomerate’s leaders; missing the “first movers’ advantage”.
Jack got it late. How could this have
happened? The organization’s culture can take the brunt of the blame. But
is it enough an explanation?
GEIS was number one in its field and, by GE rules of engagement, it
was safe; GEIS thought it could afford to fuss about with the Y2K bug. To
GEIS’ former “crew-cut” Marine commander, offering to engage a credible
bug must have seemed more appropriate than pointing to a threat by
tie-less Californian flamboyant young executives. Besides, developing new
technology meant dumping the old one, at a high cost - for uncertain
revenues. GE’s conglomerate structure would not have favoured spending the
millions that were necessary. Not unless the specialists had developed the
communication skills they lacked, or the conglomerate leaders had the
listening skills they failed to show. After all, Mr. Welch saw the light
while listening to his family. He may have been hard of hearing, but he
was not deaf.
Can we see similar communication failures
nearer to home? Perhaps we can. Brazil’s leading private bank innovated in
Internet banking to the point of leading in number of online customers,
loosing only to BofA and Wells Fargo. But the bank’s specialists’
divisions never managed to persuade their bosses that they could export
that technology while it was internationally competitive. Something
similar happened to Brazil’s second largest private bank.
The specialist divisions of both
Brazilian banks were led by technically proficient staff, successful at
what they had been asked to do, but unable to overcome the credibility gap
when proposing ventures out of their realm of competence. Very much like
GE; only that it should have been easier for GE to listen, for the USA is
a meritocratic society while Brazil is less so.
In many Latin American countries,
speaking up to bosses, particularly to owners, requires the specialist
staff to overcome higher psychological hurdles than in more meritocratic
societies; and therefore requires from company leaders a greater
willingness to listen to the specialists.
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Entrepreneurs by
Default?
Entrepreneurship is among the most sought for talents in business. Countries that
figure well in entrepreneurial rankings usually portray more vigorous
adoption of new technologies and management techniques, all contributing
to enhanced productivity and steadier growth patterns.
Brazil stands prominent in
entrepreneurship according to Global Entrepreneurship Monitor.
Yet, a recent soundbyte published in Forbes Brasil suggests that Brazil’s
performance in entrepreneurship may not be as glamourous.
Indeed, a human resource consulting
company serving some of Brazil’s most prominent companies –named in the
article above - reports that entrepreneurial vocation may be lacking: less
than 2% may have it.
Is this situation widespread? When GEM’s
country entrepreneurial ranking is adjusted to reflect needs-based
entrepreneurial activity; Brazil ranks highest in the World; suggesting
that Brazilians are entrepreneurial by necessity rather than by
disposition. A similar conclusion can be drawn from the data on Argentina,
and Chile, while Mexican entrepreneurs would appear to be less driven by
necessity than the other three. Yet all four countries appear amongst the
above average entrepreneurial countries, even above countries like Israel,
Hong Kong, Singapore and China.
Hot Tip
Innovation requires a rewarding
organization. A punishing one is unlikely to be a creative one. Where does
yours stand? Think carefully before putting the brunt of the blame on your
workforce’s lack of entrepreneurship.
Therefore, the GEM data does not
support the view that Latin Americans are less entrepreneurial, though
necessity may make Brazilians unduly entrepreneurial.
This could be mischievously construed to
mean that Brazilians prefer a wage to launch a business and when they do
find a job they show it!
Yet, if the Brazilian workforce at large
were not entrepreneurial, could Brazilian business or government have
developed and adopted such successful banking automation practices, or
such effective e-commerce solutions? Probably not, because being a first
mover requires a considerable amount of entrepreneurship.
So, if Brazil is a highly entrepreneurial society - as suggested by
GEM and shown by Brazil’s inventiveness - and there are companies in
Brazil with less entrepreneurial disposition that would be desirable; the
solution to the problem lies squarely with those companies' management.
If you sense your company’s
entrepreneurship disposition is somewhat stolid; it would pay to be
attentive to the appropriateness of your hiring procedures as well as to
the ways your business is rewarding innovation and punishing mistakes. For
it is the latter three, rather than the nature of the Brazilian workforce,
which accounts for more of the revealed entrepreneurship talents in your
company, however low they may be.
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W. H. Auden
Excerpt from “The fall of Rome”
… Cesar’s double-bed is
warm As an unimportant clerk Writes I DO NOT
LIKE MY WORK On a pink official form
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Does your work occasionally feel like that of Auden’s
unimportant clerk?
How long has it been since you last read some poetry?
Since you wrote poetry?
Google Auden, Seamus Heaney, Akhmatova, Neruda, Fernando
Pessoa;almost any other; and fly out-of-your-box.
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" Feeling authentic, living a life that is
strongly connected to one’s belief system, is energizing and promotes
growth, learning and psychological well-being."
Does the
above sound to you like a gender-laden statement? Can personal and business values fall out
of line more readily in men than in women? Is there a gender
issue in leadership? Are there women and men styles of
leadership?
Please take a minute to
reply to a very short survey that will help us determine whether this
would be a promissing area of managerial research. Only the first 100
answers can be handled, until November 20th. Click on Being true,
Newsleader survey or copy the link below and copy it into
your
browser:
www.surveymonkey.com/s.asp?u=44144299068
You should then be lead to the survey
which only has five questions. Many thanks, and remember, the survey is
anonymous.
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What makes or breaks an
entrepreneur?
Besides income, what is the difference between a young entrepreneur
and the young-at-risk of falling into crime?
Louise Earnshaw, both with the University of
Queensland’s School of Psychology and the School of Business, is working
to tell us the difference. Her preliminary findings indicate that the two
groups (entrepreneurs and kids at risk) share a number of unique
similarities but that the young-at-risk show personality differences to
successful non-entrepreneurial professionals. Her work may turn out to be
most important in shaping social policy and in helping us understand how
to promote entrepreneurship.
To further her research work Louise
needs your help in the way of filling out a questionnaire. This is your
chance to reveal the traits of your personality which have turned you into
a successful entrepreneur or professional. Help Louise and help us all by
filling her questionnaire.
She has promised to share her findings with NewsLeader.
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NewsLeader
interviews Anne Miller on entrepreneurship
at large organizations.
Anne is a partner with
Mercer Delta Organizational
Consulting firm, based in the London office, from where she works
around the world. She is an
entrepreneur and an innovator who believes that that entrepreneurship is a
way of being at the workplace. Her approach is action-oriented and led to
the development of the Action
Lab™ - a rapid cycle time approach for innovation. In 2001, Anne
created and served as initial Director of the Entrepreneurship Summer
School at London Business School with the purpose of transforming concepts
into fundable business plans.
NewsLeader: Why are entrepreneurship issues relevant to large
companies?
Anne Miller: Large companies inevitably deal
with an overload of initiatives, with individuals who do not bring their
full potential to work and with an overemphasis on tasks rather than
results. Entrepreneurs are focused, must continually stretch their
potential to deliver and produce the ‘goods’. Entrepreneurship is more
than just starting new businesses. It is a way of being in the workplace
and large companies can surely learn from the strengths of
entrepreneurship.
NewsLeader: What are the key issues that
promote and hinder entrepreneurship in large companies?
Anne Miller: Very succinctly, there are four key levers
that promote whether a company has a culture that fosters courage,
experimentation, speed and accountability or hinders it:
1. Behaviour of the CEO and his/her
leadership team 2. Reward and recognition structures 3. Planning
and measurement 4. Decision criteria and governance structures that
either do or do not distinguish the difference between experimental / new
ventures and mainstream, business as usual
activities
NewsLeader: How can entrepreneurship be developed in
large companies?
Anne Miller: As Dr Jeffery Pfeffer from
Stanford says “Everyone wants to build a learning organisation but no one
really wants anyone to learn”…because that means tolerating mistakes.
Companies that want to foster entrepreneurship must create a
cultural context that allows responsible mistakes that accompany learning.
Rather than putting all the energy into being 100% ‘right’, companies need
to build skills for rapid cycle time recovery, resiliency and creating a
bigger opportunity out of a mistake. The first condition to develop
entrepreneurship in large companies is for the leadership to want it and
to have the courage to practice its behaviour among. If this condition
cannot be met, then the effort will be severely
compromised.
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Provocative insights under 400 words
long will receive our attention more apidly. Larger pieces may be abridged
without consultation with the author. Guest authors may wish to submit
contributions in English, Spanish, Portuguese, French or Italian. With
each submission please include a statement indicating the work submited is
your own. Please also submit your affiliations, email address and CV or Oxford Muse like portrait.
Authors will only be notified when their contributions are selected for
publication.
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Copyright 2003: Authors retain
copyright of their work. Alfredo Behrens is entitled to all other rights
concerning NewsLeader, except the template design. You are encouraged to
make use of the views and information provided herein, as long as you
appropriately give credit to the author and quote this Newsleader's issue
number and date.
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Alfredo
Behrens abehrens@terra.com.br Phone +55 11 38713363 São Paulo,
SP Brazil
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