|More SEO Tips; Editor Learns a Lesson
By Garrett French,
Staff Writer, iEntry, Inc.
First of all, I thank all of you who wrote in to remind
me about the difference between "there," and "their."
This typo is especially embarrassing because my boss
had already pointed it out to me. Wow. So, by way of
rebuilding everyone's trust in my editorial abilities,
I'll spend the weekend copying from The Chicago Manual
As Mr. Somerville, of scitexdpi.com,
said: "too much coffee and 3am keypounding trying to
Responses to the content, "Free
SEO Tools That Work," had two distinct flavors.
Edy, of BikeWeekLeathers.com,
"At the moment we are going through
an ecommerce nightmare: Internet fraud!
"Our credit card processor is actually robbing us
blind, draining our business account and refusing
to take our calls...voice mail only. If we don't
find answers in the next few days we are going to
lose it all!"
Click Here to advise on fraud.
David Long, of IdeologueSolutions.com,
"Are there any tips or techniques
that we can employ to Optimise our frames-based
site - or are we going to have to reproduce it in
a non frames format?"
Click Here to Advise on Optimizing frame-based sites.
We'll publish the best advice with a link to the
The first flavor, I'll call it the approval flavor,
went like this:
"Just read your article on SEO. Very useful and I will
be following up on all these tips." -David Long, www.ideologuesolutions.com.
"Thanks for your article! It was very informative and
enlightening." - Thomas E. Long (any relation to David?),
"Thanks for the useful links to several tools." Chuck
Nice responses, thanks!
OK, now that my I've buffered my esteem, I'm ready to
tell you about the other type of response.
I think I can identify with Luke Skywalker from "Star
Wars: a New Hope" - he had raw talent, but he needed
the tutelage of Obi Wan Kenobi to shape him. Well, I've
found my Obi Wan, and her name is Beverly Bean.
She started off by saying: "Free SEO Tools that Work
- THIS IS PURE RUBBISH!" Whew. When she finished humbling
me, she went on to share some valuable information on
search engine optimization.
Here's what else she had to say:
" Meta Tags -- Altavista was the last big engine
hold-out that used Meta Tags -- and they dropped them
Meta Tag Robot - useless for increasing bots indexing
of web pages. USEFUL FOR MANAGING SEARCH ENGINE INBOUND
REFERRAL PAGES. (stops internal PageRank drain so that
your most important pages gets the greatest percentage
of internally transferred PageRank)
As for Richard Lowe, Jr., he actually missed the point
Link anchor text, and tag attributes when associated
with a domains of similar description have more value
(ranking value). The object of multiple domains, subdomain
etc. is to theme content to a specific set of topics
such that other sites with similar content will link
not just to the site, but also to extend "your theme"
making you more of an authority on those specific topics
and provide the content (keyword) as the link anchor
This is the value (noted in his article) for multiple/subdomains
and not just for ranking but for the easy understanding
of site content - if the domain has "homemaking" in
it -- it's more likely than not that the site is about
Home-Making..., therefore it attracts "TARGETED VISITORS"
to click through.
There are only 3 primary issues with optimization today:
Using W3C STANDARDS to your advantage - this obviously
requires some reading skills but not much more... all
quality optimization techniques are clearly spelled
out and with real EXAMPLES.
FILE SIZE -- have you ever seen a 200K web page at number
#1 for any competitive keyword? Most 5K sites (pages)
are high in ranking and without any optimization techniques
But the number #1 most important optimization technique
is...? WELL... YOU KNOW, business is business. I tend
not give qualified advice away for free either."
Ms. Bean, your comments help our readers, and that's
WebPro's only editorial goal. Thank you, humbly, for
If you haven't read the article, click
here. But be warned - if you have any comments you
just might get them published!
Truths About Generating Qualified Leads
by Lee Marc Stein
Over the past 35 years, I have been involved in the development and
deployment of scores of business-to-business lead generation programs. Here
are the 21 most significant truths I've learned.
1. Separate suspects from prospects.
Too many advertising/promotion dollars - and too much time - are spent on
people who will never buy. Unless your lead generation advertising weeds
these people out, it's not working effectively. It's putting a strain on
those who process and follow up on leads. The media you select, the offers
you make, your creative strategy, and even your tone all play key roles in
drawing out high potential prospects and screening out suspects.
2. Sell the next step harder than you sell your
product or service.
The whole objective of lead generation programs is to begin the sales
process, not to complete it. Your initial direct mail or e-mail should push
for action on the next step - sending for more information, a free sample, a
free analysis. Once you have qualified prospects, you can concentrate on a
full presentation of product benefits, features, and applications.
3. Construct meaningful, actionable tests.
No direct response program - whether executed in direct mail, e-mail print,
online or broadcast - can be improved without valid testing. Make sure you
test the most significant factors first - lists/media and offers. Once you
have a read of results, react quickly and incorporate them into your
program. Your results analysis should not only include number of leads and
cost per lead, but cost per appointment and per sale. Making decisions on
lead costs alone can be disastrous.
For the full article click
Retailer Sues Over Misdirected E-Mail
Misrouted emails caused losses of $120,000, claim Mark
and Tammy Axford, owners of an online antique dealership.
They're suing their ISP, along with Bergstrom & Company
Ltd., to whom the messages went. Mark and Tammy claim
Bergstrom & Company should have sent them the misrouted
emails long before 9-21 of last year, six months after
the ISP started bungling.
For the full article Click
3B Personal Firewall Pro?
Personal Firewall Pro delivers world-class intrusion
detection and security to your PC. Firewall Pro guards
your Internet connections looking for hacker attacks
and other suspicions activity. When treating activity
is detected, Firewall Pro alerts you and automatically
protects your connections, keeping your PC and personal
information safe. Firewall Pro runs seamlessly in the
background and will not slow down your PC or Internet
For the full article Click
Google Eyes the Next Innovation
Google recently announced plans to enter the Web Services arena. They've
conducted several searches, and now claim to understand what "Web Services"
actually means. Industry analysts expect this insider information to boost
Google's chances for success. But seriously, Google's opening up their
search capacities to major companies, and their eyes are on the IPO.
For the full article Click
For information about advertising within an iEntry
email newsletter or via a targeted direct emailing contact
Susan Coppersmith at email@example.com.